Category: Commercials

Along with the destruction of our society, huge companies also bring us some of the best storytelling. Their repetition carves out a unique niche in our minds for better or worse. Disturbing though it may be, advertising is among the most far-reaching and influential institutions.

Win From Within

In a recent Gatorade commercialKevin Durant is taking the ball down the court against the Miami Heat. He penetrates the defense, drives hard in paint, goes up for the slam and is met mid-flight by Dwayne Wade; just as Durantula is about to jam it home, Wade reaches up and blocks it. Cut to Durant, […]