Alejandro Gonzalez Inarritu Made The Best Commercial of All Time in 2010

Innaritu Oscar

Back in 2010, before his "Birdman" won Best Picture and Best Director, Alejandro González Iñárritu directed a long advertisement that I consider the single most extravagant and wonderful commercial ever made for Nike's "Write the Future" campaign. It was produced to air (in abbreviated form) during that year's World Cup and featured soccer stars in crucial moments of a big game. It then explored the possible outcomes of those plays in terms of those players' versions of success or failure.

These alternate futures are nationally and personally significant to the players shown. Wayne Rooney imagines being knighted, Ronaldinho's samba-goal celebration goes viral, Cristiano Rinaldo imagines a statue of himself. All to the score of British 70s-psychedelic band Focus's "Hocus Pocus."


"Write the Future"

Also, check out my post on Innaritu's 2010 film "Biutiful"

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